Fueled by curiosity and a bold approach to problem-solving, I merge pragmatism with innovation to create solutions that push boundaries and drive meaningful impact. With over two decades of experience in the service and design industries, I specialize in crafting high-impact, intuitive, and scalable customer-focused products and processes that empower both users and businesses alike.
Whether streamlining workflows or transforming complex challenges into seamless solutions, my work is driven by a passion for innovation, connection, customer experience, efficiency, usability, and scalable influence.
As a design leader, I’m committed to building strong, intentional relationships across teams where curiosity, creativity, and care drive the work forward. I lead with honesty and integrity—fostering trust, accountability, and a culture where everyone’s ideas are heard and respected. I champion cross-functional collaboration and believe in creating supportive environments that empower individuals to grow, take risks, and explore innovative solutions to complex business challenges.
My leadership approach is grounded in:
I empower teams to push boundaries through experimentation, emerging technologies, and systems thinking—anchoring innovation in real-world value and measurable business impact.
I promote a culture of continuous learning—mentoring designers and cross-functional partners to deepen their UX practice, embrace open critique, and take shared ownership of outcomes that drive collective success.
I lead by listening and aligning the needs of users, business partners, and teams—ensuring every solution is inclusive, thoughtful, and designed to create meaningful, lasting impact for the people it serves.
I bring structure to ambiguity and guide teams in translating complex problems into clear, actionable design strategies that scale across products, systems, and organizations.
What began as a foundation in visual design evolved into a practice of problem-solving across systems, teams, and technologies. Each role represents a step toward uniting creativity with strategy—an ongoing process of designing for impact, learning from people, and finding clarity amid the chaos that comes with building something new.
Laid the foundation for visual storytelling, digital craftsmanship, and systems-oriented thinking.
Turned design education into practice, collaborating directly with clients to bring small business stories to life.
Transitioned from visuals to content and web design, learning to map more complex workflows and align with cross-functional teams.
Shifted focus from visuals to experiences, designing workflows and applications that simplified complex operations.
Led cross-functional teams to create immersive training and operational tools using VR, wearables, and AI-driven design.
Bridged creative vision with measurable outcomes, helping teams translate user needs into scalable strategies.
Connecting with people face-to-face again, rediscovering empathy and narrative through service—and shaping the next chapter in design and life.
Before designing digital products, I was (and still am) serving people—listening, observing, and connecting with individuals from all walks of life. #BarPeople is a series of short reflections from those moments behind the bar: chance encounters, unexpected conversations, and quiet insights that continue to shape how I lead, design, and engage with the world.
These are stories about people. About presence. And about how even the smallest moments can teach us something lasting.
When I'm not working, I'm chasing experiences that allow me to immerse myself in the ideas, cultures, landscapes, interpersonal connections, and art forms that shape our world. Some days are more exciting than others, but each one is centered on personal growth, fostering curiosity, and promoting all-around good vibes.
Tell Me a Little About Yourself