Fueled by curiosity and a bold approach to problem-solving, I merge pragmatism with innovation to create solutions that push boundaries and drive meaningful impact. With over two decades of experience in service and design, I specialize in crafting high-impact, intuitive, and scalable customer-focused products and processes that empower both users and businesses alike.
Whether streamlining workflows or transforming complex challenges into seamless solutions, my work is driven by a passion for innovation, connection, customer experience, efficiency, usability, and lasting influence.
As a design leader, I’m committed to building strong, intentional teams where curiosity, creativity, and care drive the work forward. I lead with honesty and integrity—fostering trust, accountability, and a culture where everyone’s ideas are heard and respected. I champion cross-functional collaboration and believe in creating supportive environments that empower individuals to grow, take risks, and explore innovative solutions to complex business challenges.
My leadership approach is grounded in:
I empower teams to push boundaries through experimentation, emerging tech, and systems thinking—always tied to real-world value and measurable impact.
I foster a culture of continuous learning—mentoring designers, encouraging open critique, and advocating for shared ownership of outcomes.
I lead by listening and advocating for users, business partners, and teams to ensure inclusive, thoughtful, and human-centered solutions.
I bring structure to ambiguity and guide teams in translating complex problems into clear, actionable design strategies that scale.
Before designing digital products, I was (and still am) serving people—listening, observing, and connecting with individuals from all walks of life. #BarPeople is a series of short reflections from those moments behind the bar: chance encounters, unexpected conversations, and quiet insights that continue to shape how I lead, design, and engage with the world.
These are stories about people. About presence. And about how even the smallest moments can teach us something lasting.
When I'm not working, I'm chasing experiences that allow me to immerse myself in the ideas, cultures, landscapes, interpersonal connections, and art forms that shape our world. Some days are more exciting than others, but each one is centered on personal growth, fostering curiosity, and promoting all-around good vibes.
Tell me a little about yourself